Table of Contents
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Welcome
01. Know What a Logo Does
02. Know a Good Logo When You See It
03. Know Thyself
04. Know Your Audience
05. Let Your Logo Do The Talking
06. Summarize Your 3 Guidelines
07. Coming Up With The Killer Concept
Brainstorming: The 10 Ideation Techniques
08. Pay Attention
09. Take A Look Around
10. Let It Flow!
11. What Friends Are For
12. What You Really Do
13. Symbol Sources
14. Sleep On It
15. Competitive Spirit
16. Go Shopping!
17. Find Your Look
The Production Phase
18. Pick the Winners
19. Go Into Production
The 10 Production Principles
20. Talking Type
21. What's In A Name?
22. First Things First
23. Keep It Simple
24. Use Negative Space
25. Make Patterns
26. Make It Move
27. 3rd Dimension
28. Double Meaning
29. Colorize It!
Finalization
30. Pick a Winner!
31. Tweak It
32. Tighten It
33. Test It
Usage and Final Tips
34. Congratulations!
35. File Types/How to Save Your Logo
36. Image Resolution
37. Logo Dimensions
38. How to Apply Your Logo
39. Getting Your Logo Printed
40. Using Your Logo on the Web
41. How to Introduce Your Logo
Conclusion
42. The Final Chapter
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